There’s something about it.
With all the ads that always attempt to capture our attention in every single magazine, more so the glossy mags, I swear I’ve almost programmed myself to not look at the RHS pages just b/c I already know what the deal is. And me, speaking as a person in the ad industry.
BUT THEN – I saw this Tiger of Sweden ad which instantly stood out. It’s elegant yet kinda raw, daring somehow. I like it a lot.